According to the latest PMR report, “Clothing and footwear retail
market in Central Europe 2011. Market analysis and development forecasts
for 2011-2013”, the overall fashion market in the Central European (CE)
region was worth €12.8bn in 2010, after a 2.5% increase in local
currencies and an 8% growth in euro. We expect a further increase of
almost 5% in 2011, mostly in Romania and Poland.
After a major downturn on the Central European retail markets
in 2009, last year brought an improvement in the clothing and footwear
(C&F) industry. However, growth did not return to all countries. The
slowdown continued in Hungary and Slovakia in 2010, whereas the Czech
Republic’s fashion market stagnated. Poland remains the largest fashion market in the CE region
analysed. In addition, the Polish fashion industry was less severely
affected by the economic crisis than those of the other countries.
Taking into account the number of stores operating in the Central European region, Orsay and Deichmann are the most numerous clothing and footwear retail chains. They are present in each of the five markets considered, with around 250 and 415 active stores respectively in mid-2011.
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