About successful Polish fashion brand - Solar
by Iwona Kokoszka, Forbes
"Fashion
is mostly a marketing phenomenon, the bigger surprise
may be the fact that
the most profitable in this
business in Poland is a company
whose brand avoids runaways, red carpets and media buzz. It is
called Solar, is from Poznan and is
on the stock exchange
More than one third of global brands is already in Poland
- We are working
on the improvement of our
products, do not focus on the
rivalry with foregin competitors - explains
one of Solar brand owners."
- We are working on the improvement of our products, do not focus on the rivalry with foregin competitors - explains one of Solar brand owners."
