|
Specification
|
December 2013
|
Jan.- Dec. 2013
|
|
|
|
Dec. 2012=
=100
|
Nov. 2013=
=100
|
Jan.- Dec.
2012=100
|
|
Clothing and footwear
|
95.1
|
99.4
|
95.1
|
czwartek, 23 stycznia 2014
Polish Central Statistics Office - Price indices of consumer goods and services in December 2013
poniedziałek, 6 stycznia 2014
Prosperous nation with an eye for quality and dressing bang on trend, Poles are craving more individuality and opulence in their wardrobes
Interesting article by
"(...)
Marquee names like Hermès, Chanel, Prada and Dior have been touted by observers as the most likely targets since none of them have yet to stake a claim in Polish soil despite the country’s spectacular ascent after joining the European Union ten years ago. Having undergone “shock therapy economics” in the early 1990s to keep it from going bankrupt, Poland in turn shocked the world as it emerged hyper-charged less than two decades later. As the only country in Europe to escape recession during the global financial crisis and, later, as the continent’s fastest-growing economy for several years in a row, international investors in many sectors began to see Poland in a whole new light.
It was this revelation that ushered in the first wave of global fashion companies: high street and fast fashion brands. So famished was the market for affordable, trend-led clothing that brands like H&M and Inditex-owned Zara very quickly came to dominate the landscape. H&M now has a whopping 114 stores in every corner of the country compared to just 43 in nearby Russia.
“Besides the fall of communism and joining the EU, the next big milestone that really changed the way people dress here came in 2003 when the first H&M store opened. It made Poles indistinguishable from the youth of other European nations,” says Filip Niedenthal, executive fashion editor of Harper’s Bazaar Polska which bowed here last year through a partnership between Hearst and Marquard Media Polska. (...)
“Generally, Polish consumers would rather choose well-known brands with quality and a kind of coolness that doesn’t put them on a stage,” says Anna Jurgas who began her career at Elle before being appointed editor-in-chief of the Polish edition of Glamour four years ago.
In other words, here, the road to discernment has been a more gradual, prudent and even introspective one, in sharp contrast to the other markets where conspicuous consumption and extravagant taste seemed to grip the fashion-conscious as soon as wealth began flooding in. Although many other former communist countries also endured a century of extreme social upheaval, the hard years in Poland seemed to impact people in a way that made many Poles hesitate before flashing their cash on expensive clothes quite so soon after lifting themselves out of poverty. (...)
“The Polish market’s [taste for fashion] can’t be compared to something like the Russian one. It’s a misconception to believe that, just because we’re neighbours, there are significant similarities. Actually, Poland is much more comparable with the Czech Republic or Germany [than to Eastern Europe],” says Arkadiusz Likus, a pioneering Polish retailer who brought brands like Maison Martin Margiela and Ann Demeulemeester to local shoppers ten years ago through the Likus Concept Store he founded, which has outposts in three of the country’s most style-conscious cities: Warsaw, Krakow and Wroclaw. (...)
“Poland’s luxury fashion market is still in its infancy. Don’t forget the country only freed itself from communism in 1989. But the luxury fashion market is growing thanks to a huge increase in wealth and disposable income. It’s still early stages, but there is solid demand here. So we took a gamble,” he says. (...)
“The market here is still very polarised,” says Likus. “On the one hand, upmarket shoppers are very knowledgeable about the collections from the world’s fashion weeks, so they seek out the best pieces from a particular brand. But [that means] they need to make a lot of effort to be satisfied… On the other hand, mainstream shoppers are still mainly looking for a bargain. They tend to buy discounted goods and are driven by promotions as opposed to wanting a particular product or brand.”
Pan-European e-commerce sites like Zalando are growing rapidly here and according to Ewa Kowalewska-Kondrat, founder of one of the country’s leading fashion blogs Harelblog.pl. (...)."
Read whole article
"(...)
Marquee names like Hermès, Chanel, Prada and Dior have been touted by observers as the most likely targets since none of them have yet to stake a claim in Polish soil despite the country’s spectacular ascent after joining the European Union ten years ago. Having undergone “shock therapy economics” in the early 1990s to keep it from going bankrupt, Poland in turn shocked the world as it emerged hyper-charged less than two decades later. As the only country in Europe to escape recession during the global financial crisis and, later, as the continent’s fastest-growing economy for several years in a row, international investors in many sectors began to see Poland in a whole new light.
It was this revelation that ushered in the first wave of global fashion companies: high street and fast fashion brands. So famished was the market for affordable, trend-led clothing that brands like H&M and Inditex-owned Zara very quickly came to dominate the landscape. H&M now has a whopping 114 stores in every corner of the country compared to just 43 in nearby Russia.
“Besides the fall of communism and joining the EU, the next big milestone that really changed the way people dress here came in 2003 when the first H&M store opened. It made Poles indistinguishable from the youth of other European nations,” says Filip Niedenthal, executive fashion editor of Harper’s Bazaar Polska which bowed here last year through a partnership between Hearst and Marquard Media Polska. (...)
“Generally, Polish consumers would rather choose well-known brands with quality and a kind of coolness that doesn’t put them on a stage,” says Anna Jurgas who began her career at Elle before being appointed editor-in-chief of the Polish edition of Glamour four years ago.
In other words, here, the road to discernment has been a more gradual, prudent and even introspective one, in sharp contrast to the other markets where conspicuous consumption and extravagant taste seemed to grip the fashion-conscious as soon as wealth began flooding in. Although many other former communist countries also endured a century of extreme social upheaval, the hard years in Poland seemed to impact people in a way that made many Poles hesitate before flashing their cash on expensive clothes quite so soon after lifting themselves out of poverty. (...)
“The Polish market’s [taste for fashion] can’t be compared to something like the Russian one. It’s a misconception to believe that, just because we’re neighbours, there are significant similarities. Actually, Poland is much more comparable with the Czech Republic or Germany [than to Eastern Europe],” says Arkadiusz Likus, a pioneering Polish retailer who brought brands like Maison Martin Margiela and Ann Demeulemeester to local shoppers ten years ago through the Likus Concept Store he founded, which has outposts in three of the country’s most style-conscious cities: Warsaw, Krakow and Wroclaw. (...)
“Poland’s luxury fashion market is still in its infancy. Don’t forget the country only freed itself from communism in 1989. But the luxury fashion market is growing thanks to a huge increase in wealth and disposable income. It’s still early stages, but there is solid demand here. So we took a gamble,” he says. (...)
“The market here is still very polarised,” says Likus. “On the one hand, upmarket shoppers are very knowledgeable about the collections from the world’s fashion weeks, so they seek out the best pieces from a particular brand. But [that means] they need to make a lot of effort to be satisfied… On the other hand, mainstream shoppers are still mainly looking for a bargain. They tend to buy discounted goods and are driven by promotions as opposed to wanting a particular product or brand.”
Pan-European e-commerce sites like Zalando are growing rapidly here and according to Ewa Kowalewska-Kondrat, founder of one of the country’s leading fashion blogs Harelblog.pl. (...)."
Read whole article
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